Packaging Designer Online Service - Packaging Cloud

The Online Design Service – How it works.

Packaging Designer Online Service - Packaging Cloud

It’s how I make the design process easy. The online timeline helps every project runs smoothly and can be accessed wherever you are and on whatever device you have.


 

Your Designer Online

All design developments and updates are posted to your online timeline in chronological order with a clear time stamp. As the project progresses the timeline builds to tell the story of your packaging and branding – it is that simple and that straightforward.

Private, simple, useful.

The timeline has been designed to keep everything as simple as possible. It has an intuitive interface that requires just one-click to view any update and all communication is done through email with a quick link button at the top of the timeline.

It just works.

Because the space is online, it works with almost every web browser. That means you can access it on any computer, laptop or smartphone. It also means you can manage the project wherever you are, whenever you like.

 


 

[one_half]Try it out…
If you would like to see how the works then enter you name and email below. I will send you an email with links to a demonstration page. Once you have opened the demonstration you can email me with any questions or just to say hello.

 

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[one_half_last]See more first…
If you want to see the timeline in more detail first then check out this page to see the interface and key features.

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Packaging Designing and Prototyping

My Creative Skills – Freelance Packaging Designer

Packaging Designing and Prototyping
Have you just found the perfect designer? Match my skill sets to your needs and decide for yourself.


 

Packaging Design

Skills: Packaging Graphics, Product Branding, Cardboard Engineering.

[one_half]Hire/Enquire for: Most retail categories including Food and Drink, Health and Beauty, Electronics and Technology. Perfect for creating new and exciting packaging and branding, evolving and updating existing packaging and seamlessly extending current product ranges.

[/one_half][one_half_last]Service ideally suited to: Any business looking to take their product packaging and branding to the next level. Well positioned for startups and new enterprises setting out with a blank canvas. Most effective working with small to medium size product ranges.

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Graphic Design

Skills: Logo Design and Brand Identity.

[one_half]Hire/Enquire for: Logo design and brand identity. Printed literature to support and promote business and products. All formats designed, from postcards and flyers through to bound brochures and large format advertising displays.

[/one_half][one_half_last]Service ideally suited to: All product promotions. Adapting a brand or packaging style to fit printed brochures, adverts, posters and flyers. Always with a clear product focused approach to presentation with brand-building consistency.

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Exhibition Design

Skills: Space and layout design. Stand Graphics and Branding.

[one_half]Hire/Enquire for: Designing and visualising exhibition stands. Drawing up stand plans and creating designs for construction and pre-build demonstration. Designing stand colour schemes, branding and large format graphics (advertising/display boards).

[/one_half][one_half_last]Service ideally suited to: Strongly branded and product focused stands, typically with large graphic display panels. Single story designs, either custom built construction or ‘pop-up’ modular display systems.

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Web Design

Skills: Visual, brochure style websites.

[one_half]Hire/Enquire for: Getting online with beautiful product presentation and simple intuitive navigation.

[/one_half][one_half_last]Service ideally suited to: Creating a web presence. To get a product or business online quickly and simply, utilising a web address and giving customers a platform to discover more. The facility for customer contact is always built-in.

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Design Strategy

Skills: Targeting market sectors. Specific product positioning. Brand Evaluation and Evolution.

[one_half]Hire/Enquire for: Developing and building a brand identity targeted towards identified target markets/buyer profiles.

[/one_half][one_half_last]Service ideally suite to: Any packaging and branding design application.

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Every project I undertake with Pack and Brand has a level of design strategy implemented into presentation and layout of information. Most clients choose to trust in the approach and review designs on merit alone. If clients have specific interest in this aspect of the design process I am happy to expand and demonstrate how these methods are applied.


 

Design Specific Qualifications

Ravensbourne College of Design and Communication.
BA (Hons) Degree Product Design

Bournemouth and Poole College of Art and Design.
Higher National Diploma in Product Design

Eastbourne College of Arts and Technology.
Design Foundation

Briefwriter - The design brief writer

Brief-Writer | A Quick and Easy Way to Write a Design Brief

Briefwriter - The design brief writer

This is how you get a designer to create exactly what you want. Brief-Writer is a handy tool that almost writes the design brief for you.


It’s not every day that you need to write a design brief so it is no surprise that the act of producing one is often labelled a task, and whilst it might be tagged as a high priority it can soon tumble down the todo list.

As part of my drive to make design easy for you, I have put together Brief-Writer, an online tool designed to make the process as easy as possible. Brief-Writer is a questions and answers based form. All you need to do is work your way through the form answering with as much detail, information and honesty as possible.


 

Getting Started with Brief-Writer.

The Brief-Writer can be found within my online project manager and timeline, Packaging Cloud. To access the cloud, enter your name and email address in the form below and I’ll send you a link.


 

How to get the design you want.

The more information you provide in the brief, the more I have to work with. When answering the questions please consider the following;

Some of the questions will appear to have obvious answers.
Even if this is the case, please answer in full and with as much detail as possible.

Some of the questions may appear ambiguous.
Please answer as you interpret the question and add information where you feel it is relevant.

Avoid one sentence answers.
Formality, grammar and spelling are really not important in your answers. What makes a big difference to the final outcome is information and detail. The brief is a vital tool for all designers, and it is important you get all of your facts, thoughts and knowledge into the document.


 

Useful Tips.

The online form does not provide an option to save. For this reason there is also an interactive PDF version available for download as well as a template Word document.

Completing the PDF Version
This can be completed on your computer by clicking and entering in the answer fields directly within the document. You can then save and attach the completed document to an email and send to john@packandbrand.co.uk

The official PDF reader can be downloaded from Adobe here.

Completing the Microsoft Word Version
Download the document and open Word (or any word processor that accepts the file format). Complete your answers under the questions and save when you are finished.
The edited document can be sent as an attachment to john@packandbrand.co.uk

Packaging, Graphic or Product Designer?

Who should design your packaging; a graphic designer or product designer?

Packaging, Graphic or Product Designer?Who should design your packaging; a graphic designer or a product designer? This will help you decide which one is right for your project.


 

If you are looking for a packaging designer for your business and products, you might think it self explanatory what a packaging designer is and does. However, after a quick search online you will find there are many different designers out there with very different sets of skills. Many will offer packaging design as a service, but which one is right for your needs…

Start by considering the answers to these questions.

  • Do you need the packaging designer to only design the box construction, bottle or container shape?
  • Do you need a packaging designer to only design the packaging artwork and if so, do you also want them to design the product logo.
  • Would you be prepared to hire two designers, one for the packaging shape and form and one for the graphics and branding?

 


 

The Differences Between Packaging Designers

Cardboard Engineers / Product Designers

Cardboard Engineers and Packaging Product Designers
Many packaging designers are three dimensional specialists who can design the physical packaging shape. These are likely to be cardboard engineers and product designers. Packaging designed by these packaging designers takes very little adapting to be ready for manufacture.

Graphic Designers

Graphic Designers
Often graphic designers will also offer packaging design services. Graphic designers are experts at creating logos and brand identities as well as designs that communicate visually. So a graphic designer views packaging as a collection of surfaces for their graphic design to be applied to.

Branding Agency

Branding Agencies
Branding agencies specialise in developing brands. Brand identity extends well beyond the creation of a logo. Branding is about establishing a design style that appeals directly to a specific market sector. Branding and marketing are very closely connected, so a branding agency employees a range of skilled people and builds a team to manage and develop your brand. If you need packaging designed and you use a branding agency, your team will more than likely consist of a graphic designer and a packaging product designer along with everyone else the agency feels is needed to build your brand.

Packaging Manufacturer

Packaging Manufacturers
Most manufacturers of packaging will have an in-house team of designers. These designers are capable of creating designs for your packaging as well as creating the physical packs themselves. However, their skills will be focused towards the technical manufacturing and printing processes they provide.


 

Who should you choose?

Much of the decision making falls down to two things – cost and simplicity.
In many ways it is easy to hire a branding agency who can manage everything for you, but this will be a service that comes at a cost. Alternatively, it can be more affordable to source skilled designers individually but the design process will  become harder to manage, especially if you are not familiar with it.

Pack and Brand Design

Where does Pack and Brand fit into all of this?
My background is as a designer of both product design and graphic design. This gives me the skills to design both the three dimensional form and the packaging artwork, including the brand logo and identity.

One significant advantage is that I design the package as a whole. This means when I am considering the shape and function I am also thinking about the graphic design artwork; how it will look and how effectively it will present the product.

I can problem solve better for clients.
If I know a pack needs to display a lot of printed information I can design in additional display faces that don’t compromise the impact of the product presentation.

If a pack needs to be simpler or cheaper to produce I know how the artwork can be used to detract from this, possibly to make it look more interesting and sometimes even more expensive.

When the opening experience is as important as the product presentation, I know the relative influence of the pack function and the artwork. Designed in conjunction I can create a package that increases the impact of both.

I make it easier to see exactly what the design is going to look like from the start.
As the pack and the artwork are developed together they are also presented together. Ideas and concepts are shown across a pack as they would look in reality. This makes everything much easier to visualise and therefore evaluate which solution is the best.

Design Prototyping

So with Pack and Brand you get a more complete service.
One that incorporates the creative role of the three dimensional packaging designer with the construction and material skills to help you through to manufacture. And one that incorporates the artistic skills of the graphic designer with the experience of an agency creative director to ensure the design your customers see looks great and has plenty of shelf shout.

And that’s just the start. My service also includes;

If Pack and Brand sounds like a good fit for your business or you have further questions about what a packaging designer can do for you, please do get in contact.